This project involved creating a direct mailer invitation to guests, inviting them to celebrate Chinese New Year at MGM Resorts properties. The printed pieces included careful selections of paper and ink, production techniques, die cutting, and unique paper folding mechanisms, all while adhering to mailing regulations. The project also included logo exploration and development, with the chosen art style and color palette influencing the look and feel of collateral pieces such as welcome letters, gala menus, and signage across multiple MGM Resorts locations. This cohesive visual identity enhanced the festive guest experience during the holiday period.